This seasoned IT freelance hack has a well known reputation amongst the PR fraternity as being ‘Mr Nasty’ - unnecessarily miserable and incredibly rude. For years, he has hung up on and shouted at both experienced and junior PRs alike. We’ve all become used to Mr Nasty, his bad manners and un-professionalism, however recently he’s started to show signs of instability. First of all, I just thought it was a change for the better. This hack developed a second personality – Mr Nice.
He started sending PR’s polite emails and even an invite to a party – where he was paying for the food and drink. What a nice chap, I thought. Perhaps he’s feeling repentant? Or perhaps he is so happy that he’s launched a training company for PR people that he just can’t keep his happiness to himself? Either way, who am I to be cynical about it? I embraced this new found loving.
But, just as there was me getting used to Mr Nice, up pops Mr Nasty again yesterday (30 March) on UK Press, ranting about some poor PR agency (no I don’t work for them) and calling it ‘rubbish’ and questioning its professionalism. It’s not nice to be named and shamed amongst a community is it? Could this split personality syndrome be caused by the pressure of having to be Mr Nice in the run up to tonight’s launch party?
Such a shame when you base your business model on a community of professionals that you just can’t stand. My advice to him would be to keep taking the pills!