badhack

Thursday, April 06, 2006

Over the edge

A while back I had the misfortune of having to pitch to the rather small UK Call Centre press. It was one of those things – when I saw a Call Centre publication people were taking the piss out of on Have I Got News For You I considered, once again, a career change but no matter.

The hack in question, a writer for one of theleading call centre pubs in the space (with a bit of a continental focus – draw your own conclusions) had committed to a briefing with my client some weeks previously. Given his obvious unreliability, I had confirmed this several times and foolishly assumed that all was well. It wasn’t.

On my final chase before the date, I made the mistake of calling again. Oh dear. The hack had an intoxicated nervous breakdown at me, revealing many personal issues in which I was wholly uninterested for nearly half an hour. Holding back laughter, I IMed my Ad who quite correctly suggested that I ‘go with the mood’.

I was able to extricate myself from the insane monologue in question by saying, ‘Yes, I can tell youare unwell. Best to tell them you are ill and can’t make the briefing’ and left it at that. Can’t think of a better training exercise.